In the Film Outfoxed we encounter a grand variety of
information explaining what the media really is, specifically focusing on Fox
channel’s prominent role. Furthermore it depicts Rupert Murdoch as a biased
politician whom uses the media sources as a means of embedding his Republican
ideologies in order of persuading his political agenda. By portraying the
subjectivity by using opinions based on reliable sources that exist within the
core of Fox news, we can infer that the director is turning the veil that exists
within the audience and Fox; with facts and evidence he successfully enables us
to comprehend the compositional techniques that are repeatedly used in order of
persuading the audience into propagandistic journalism. What I found
interesting was that the director also implemented marketing maneuvers that are
used, for example music specialists explain how music tunes can bring a sense
of urgency which in turn subconsciously delivers a reaction.
furthermore they explain how such
techniques are now being used in matters that are quite unimportant or better
yet irrelevant news. But why would they do this? In my opinion it is quite
clear that these techniques are being used in order of distracting viewers from
important political issues and clearly a technique which leaves the viewer
believing assumptions, so in other words the viewer is not deciding on what
information to take but rather being subject to biased opinion. Not only are
concepts and ideas biased but also at times facts are fabricated in order of
projecting and representing an idea. The “some people say” is a perfect example
of how anchors represent ideologies without professional sourcing in order of
conveying an idea that has no credible facts. Although nationwide Fox is
portrayed as an objective news channel this reality is far from being true, Bob
Mchesney’s quotation clearly depicts our position as an audience and explains
why such techniques have been quite successful” Is not that people think that
they are being subject to propaganda, if people don’t think that, they aren’t
looking for that, they are much easier to propagandize, and that’s the genius
of our media system” Outfoxed (2004). In the preceding quotation Mchesney
states and successfully compares the Soviet Unions authoritarian regimen to the
corporate controlled media.
In
subsequent this corporate control over the media is not only a major political matter
but it has lead the media industry into the hands of a few corporate elites who
not only control the influx of information but determine what we see on TV,
read on the newspaper, internet, and magazines. As a society it is time to
comprehend that nothing of what we see on Fox or a vast amount of other
Channels is truly objective or true, since most of the information is subjective.
Knowing that the media is controlled by a 1-3% of the corporate elite we should
realize that most of the evidence produced or inferred is no other but mere
opinion and based on a particular political agenda.
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